VSUAL IDENTITY OF DANCE STUDIO
This Bachelor is about creating mainly a corporate identity of Dance studio Mirákl focused also in marketing and advertising. The Dance studio is centerted in the West of Czechia. Its on the market for 26 years and has a big tradition. The main focused is to provide children and teenege a good freetime activity, but also to make some spectacular, professional dancers.
Mind Map
Outline
- Dance studio with 26 years tradition.
- Freetime activity for children, teenage, adults.
- Making a second family, for someone the first.
- Helping Children to grow, have friends, belong somewhere.
- Focused to built concetration, endurance.
- The target group is parents of children, teenege girls/boys.
- In this project I mainly focused on the visual identity and communication through social media. (due to pandemic)
- In the theoretical part we meet the definitions of terms, they only explain the tools used in creating visualization and marketing identity.
- Analysing the competition, their weaknesses and strength.
Voice & Tone
- Voice - authentic, personal, inspiring, professional
- Tone - friendly, possitive, motivated
Notes
- Dance studio
- Corporate design
- Visual identity
- Social media
- Marketing
Keywords
- performance
- dancing
- instagram
- facebook
- video
- tiktok
- dancewear
- visual style
- logo design
- slogans
References
czech:
Besta Chrudim Dance studio
Movement studios
world:
Bolero Dance center
MN Dance company